According to Sonia Fernández, director of the Projects Unit at amec, ‘ the majority of international buyers, regardless of where they come from, are looking for innovations and technologies that help them improve their competitive edge, as well as the sustainability and traceability of their operations’. Generally speaking, the international visitors contacted are looking for novel packaging process technology for their production operations, as well as any innovations that will improve their products and their profitability in the medium to long term. And to be more effective, it focuses on the needs of these visitors and their main areas of interest. Hispack acts as an effective social platform between the exhibition offer and demand. international buyers invited directly by the organisers, more than 400 business meetings are expected to take place.Ĭarmina Castellà, Director of amec envasgraf, and Xavier Pascual,ĭirector of Hispack, at the webinar “Unpack the spanish innovation” on 21 April 2021. Through the Hosted Buyers programme, i.e.

The aim is to schedule as many meetings as possible within the fair context, which could generate more sales abroad for Spanish packaging. In collaboration with amec envasgraf, Hispack has developed an internationalisation plan adapted to the current situation to attract more high-quality-profile visitors. In terms of sectors, efforts to attract buyers have centred around food and beverages, pharmaceuticals, chemicals and cosmetics. The Nordic countries have also emerged as an area with considerable potential for Spanish packaging industry exports. Latin America has a historically and culturally closer relationship, as well as the shared language, while in the case of the Mediterranean countries, geographical proximity is a determining factor. Communication with the Nordic countries has also intensified in recent months, particularly with Norway, Sweden, Denmark and Finland. For this purpose, direct promotion actions are being carried out in Chile-this edition’s guest of honour-, Mexico, Peru, Colombia, Poland, France, Turkey, Greece, Morocco and Tunisia. In addition to the direct promotional activities that Hispack carries out together with its many international delegations, this year the joint focus with amec has been centred on Latin America, Europe and the Mediterranean area. Exporting companies participating in the event will be able to schedule interviews and business meetings with these selected professionals through Hispack’s foreign promotion actions, which aim to provide highly qualified international visitors.

As part of the plan to attract international visitors to Hispack 2022, this year the show continues to collaborate with amec on a specific project to activate the radar in 14 markets with the aim of locating and inviting around 500 international buyers and 70 guests with technology prospecting, purchasing or investment projects for Spanish packaging, processing and logistics machinery, equipment and materials to the show.

Ipack naming of polymers